I help people in tech lead from where they are.

In my time at Amazon Web Services I learnt that true leadership is not inferred by role or title. It’s about your impact and influence on the people around you.

Hi, I’m Bruce McLeod.

I’ve spent more than 30 years delivering customer value through technology, at Amazon, ThoughtWorks, a vendor to Microsoft, Australia’s National Broadband Network, AMP and Macquarie Bank among others.

While technology is the business, its also about the people and the day-to-day challenges of delivering for your customers and peers.

Bruce McLeod Sitting behind a laptop at a desk

AI changes the rules of the game

AI is getting good at the work where the answer is clear. Writing a function, fixing a bug, creating a new test, filing the PR or drafting your document.

What Artificial Intelligence lacks, where Human Intelligence thrives. Experience, context and judgement. AI can’t decide which task is more important. It can’t help people who disagree to commit to a plan that they didn’t create. It most certainty isn’t answering the call when the boss calls at 2am.

Quickly, how you use AI in your role is becoming a core differentiator. If you use it to support high quality thinking you will get ahead of people just generating more slop.

Most leadership happens without a title.

It’s the engineer who talks the team out of a bad architecture decision. The architect who gets two vendors to agree on an integration. The consultant who tells the client the timeline won’t hold, before it’s too late to fix.

None of them manage anyone. They are still leading.

I coach people in technology roles to handle those moments better: the meeting where the decision actually gets made, and the conversation that has gone sideways.